Known for their punk, metal and grunge influence on the streetwear scene, Above the Clouds is excited to welcome a collaboration between LA-based brand Pleasures and UK footwear giant Reebok.
Grounded in the concept of an ‘intersection between darkness and light’, the 12 piece capsule of clothing and footwear takes its unconventional influences to another level, drawing influences from symbols of BDSM and the question of how embracing the negative and positive can dictate our future.
Since its founding in 2015 by Alex James, Pleasures has continued to subvert Hip hop & R’N’B streetwear connections through its hardcore and punk influences. The brand is famous for using provoking imagery text and illustrations on their pieces that entirely oppose Reebok’s heritage roots.
The brand was made famous by printing Kurt Cobain's suicide note on a t-shirt, the collaboration takes a similar approach through its use of printed symbols and text.
Text graphics frequent the tees and the Club C 85’s quoting: 'I want the one that I can’t have’, ‘Hang in their baby’ and ‘I’d rather walk’ and finally signature Pleasures branding. This text is mixed with illustrations of a face in motion, a tiger and most interestingly a 1917 photograph by American author Harrie Irving Hancock titled ‘Physical Training for Business Men.’
The capsule is divided into two sections; the first represents darkness through its obvious palette choice of black and white. The second uses vital blue and pine green to depict the light.
The highlight of the capsule is definitely the two re-imagined heritage footwear silhouettes. Pleasures’ take on the Club C 85 in Vital blue and pine green use blue nubuck suede across the upper of the shoe, with green laces and eye-stay to match. The tongue of the left side features the quote ‘I want the one I can’t have’ and the right features a graphic of a face in motion. The pair is complete with Pleasures logo on the upper and vamp of the shoe.
Alternatively, the Aztrek takes on a different, BDSM inspired approach through a completely blacked out colourway. With hints of white in the Pleasures branding and chrome detailing on the eyelets of the shoe. The most exciting part of this silhouette is definitely the chrome o-ring on the heel counter of the shoe, a cheeky move taken by the brand to confirm their identity as the pinnacle of controversial.
Have a look at the capsule below:
The collaboration between Pleasures and Reebok is an interesting one, Reebok is commonly known for its clean and classic silhouettes in footwear, and a similarly retro feel to their apparel. However, the collaboration between the two brands produces an interesting mix of controversial pieces with quality to match Reeboks athletic legacy.
The collection will release in-store on the 28th of June. We look forward to sharing this collaboration with you and hope to see you in-store.