For the release of the classic 574 Grey, New Balance brought the best of the Australian fashion and sneaker scene down to Melbourne to celebrate the launch with an iconic event called #NBGreyday.
Hosted in the Mission to Seafarers in the Middle of the CBD, New Balance decked the dome with backlit logos and down-lit mood lighting focusing only on what was important.
Flash photography was mandatory with glowing 'N' logos illuminating the floor.
Sneakers shining, drinks flowing, food disappearing before it could make the rounds around the venue. You couldn't have asked for a better event for such an icon as the New Balance 574.
The lights dimmed and a video installation played across the roof of the theatre showcasing the sneaker, emphasising its status as the most iconic silhouette worn around the world.
Shop the New Balance 574 Classic Grey in store and online now in mens and womens sizes for $120