A mood board for life: Sporty and Rich apparel debut

At Above the Clouds, we are no strangers to Sporty and Rich, a brand first introduced to us in late 2016 in the form of their debut print magazine. Now, three years later we are more than excited to announce a wholesale first for Sporty and Rich apparel.

The collection will be divided into a series of releases across the season. The first drop will be released in-store only on Wednesday 28th August at 10 am. This drop will be accompanied by her 4th print magazine which will be available online.

The collection is inspired by the founder Emily Oberg’s taste for luxury yet ethically and sustainably produced apparel. The silhouettes stay true to her doctrine for life of healthy living and positivity, the collection of gym shorts, sweaters and caps encapsulates the active lifestyle she leads.

Take a glance at the look-book below for what will be included in our first drop.


Sporty and Rich was first developed by then, Complex writer and journalist Emily Oberg in 2015 as her mood board for life. Where a lifestyle grounded in optimism, healthy living, beach trips, and luxury goods were displayed aesthetically across Instagram and Tumblr.


After expanding her mood board to a limited selection of ‘Sporty and Rich’ brand tees and crewnecks and later a print magazine in 2016, Oberg’s Sporty and Rich has evolved into the ultimate guide for cool girls. Now, 4 years later Oberg is back with a complete seasonal collection for wholesale.

We are more than excited to release Sporty and Rich on Wednesday 28th August as an in-store exclusive. Stay up to date with us via Instagram @abovethecloudsstore for details about future releases.

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