The Parisian label showcases premium construction and Paris’ contradicting cultures with skate-inspired, streetwear garments.
As a first at Above the Clouds, Parisian-born brand Futur delivers their AW20 collection. This collection showcases the meaning of premium construction, brand integrity and minimalism and features slouchy silhouettes in colour-blocked jewel tones while playful graphics make an appearance.
As a brand, Futur originated in Paris 2014 and since then has made their mark in the European streetwear industry by merging and highlighting the juxtaposition between Paris’ bourgeois textile history with contemporary urban skate culture. The celebration of these cultural juxtapositions is embodied in the brand’s attention to detail and quality of their skate-inspired garments. The entire collection is made in Portugal, using heavyweight 100% cotton or wool for all tees, sweats and accessories. Futur showcases its products using understated, minimal logos integral to their brand identity that similarly contrast the contemporary logo-heavy streetwear industry.
Crewneck sweats, long sleeves and tees are the silhouettes of choice for the AW20 delivery. The ‘G-Fit Crew’ is a favourite for its slouchy fit and features visible tonal stitching, dropped shoulders and a unique crossover ribbed neck. Classic core tees are given new colours and see the use of Futur’s signature line-drawing graphs logo as well as the occasional youthful print.
Staff favourites include the brands use of what can only be described as the perfect shade of melange seen on the Sphere Core Tee Melange. An honourable mention is also given to the Moon Cap in Ecru which has been noted for its unforeseen comfort and soft texture.
Browse Futur online here, or head in-store to see this collection and much more.
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