Asics Sportstyle is the derivative of performance footwear brand ASICS. Originally titled ‘Onitsuka Co. Ltd’ by Kihachiro Onitsuka in Kobe, Japan 1949, the footwear giant’s name now references the Latin expression ‘Amina Sana in Corpore Sano’ translating to ’a sound mind in a sound body’. An ode to Onitsuka’s celebration of the effect that exercise has on welling.
The Asics Sportstyle range sees the fusion of heritage and modern designs. Featuring collaborations with international fashion brands and retailers such as Gmbh, Vivienne Westwood, Kiko Kostadinov and Above the Clouds, the Sportstyle range produces ASICS classics in surprising and unexpected ways.