Beams Plus

BEAMS PLUS is the private, in-house label from BEAMS - a classic Harajuku retailer that first opened in 1976 as a lifestyle retailer influenced by images of American Culture seen in movies and TV. Since its origin as a label in 1999, BEAMS PLUS has drawn inspiration from heritage, workwear and classic Americana styles. The Harajuku brand’s collections hero vintage silhouettes with traditional aesthetics, including classic menswear from trousers to tailoring, ties and t-shirts.