Phaidon Press

Nike: Better Is Temporary

$125

Nike: Better is Temporary is a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

  • Format: Hardback
  • Size: 310 x 230 mm (12 1/4 x 9 in)
  • Pages: 320 pp
ADIDAS ORIGINALS
US US Women UK EU Japan
4 5 3.5 36 22.8
4.5 5.5 4 36 2/3 23
5 6 4.5 37 1/3 23.6
5.5 6.5 5 38 23.8
6 7 5.5 38 2/3 24
6.5 7.5 6 39 1/3 24.8
7 8 6.5 40 25.4
7.5 8.5 7 40 2/3 25.6
8 9 7.5 41 1/3 25.9
8.5 9.5 8 42 26.4
9 10 8.5 42 2/3 26.9
9.5 10.5 9 43 1/3 27.4
10 11 9.5 44 27.9
10.5 11.5 10 44 2/3 28.4
11 12 10.5 45 1/3 28.7
11.5 12.5 11 46 28.9
12 13 11.5 46 2/3 29.4
12.5 13.5 12 47 1/3 29.9
13 14 12.5 48 30
ASICS
US US Women UK EU Japan
5 - 4 37.5 23.5
5.5 - 4.5 38 24
6 - 5 39 24.5
6.5 - 5.5 39.5 25
7 - 6 40 25.3
7.5 - 6.5 40.5 25.5
8 - 7 41.5 26
8.5 - 7.5 42 26.5
9 - 8 42.5 27
9.5 - 8.5 43.5 27.5
10 - 9 44 28
10.5 - 9.5 44.5 28.25
11 - 10 45 28.5
11.5 - 10.5 46 29
12 - 11 46.5 29.5
12.5 - 11.5 47 30
13 - 12 48 30.5
CONVERSE
US US Women UK EU Japan
3 5 3 35 -
3.5 5.5 3.5 36 -
4 6 4 36.5 -
4.5 6.5 4.5 37 -
5 7 5 37.5 -
5.5 7.5 5.5 38 -
6 8 6 39 -
6.5 8.5 6.5 39.5 -
7 9 7 40 -
7.5 9.5 7.5 41 -
8 10 8 41.5 -
8.5 10.5 8.5 42 -
9 11 9 42.5 -
9.5 11.5 9.5 43 -
10 12 10 44 -
10.5 12.5 10.5 44.5 -
11 13 11 45 -
11.5 13.5 11.5 46 -
12 14 12 46.5 -
13 15 13 48 -
14 16 14 49 -
15 17 15 50 -
NIKE
US US Women UK EU Japan
3.5 5 3 35.5 22.5
4 5.5 3.5 36 23
4.5 6 4 36.5 23.5
5 6.5 4.5 37.5 23.5
5.5 7 5 38 24
6 7.5 5.5 38.5 24
6.5 8 6 39 24.5
7 8.5 6 40 25
7.5 9 6.5 40.5 25.5
8 9.5 7 41 26
8.5 10 7.5 42 26.5
9 10.5 8 42.5 27
9.5 11 8.5 43 27.5
10 11.5 9 44 28
10.5 12 9.5 44.5 28.5
11 12.5 10 45 29
11.5 13 10.5 45.5 29.5
12 13.5 11 46 30
12.5 14 11.5 47 30.5
13 14.5 12 47.5 31
13.5 15 12.5 48 31.5
14 15.5 13 48.5 32
* Due to the way the size conversions work out, there are some instances where two US sizes will equal one UK size or one CM size.
NEW BALANCE
US US Women UK EU Japan
7 - 6.5 40 20
7.5 - 7 40.5 25.5
8 - 7.5 41 26
8.5 - 8 42 26.5
9 - 8.5 42.5 27
9.5 - 9 43 27.5
10 - 9.5 43 27.5
10 - 10 44.5 28.5
11 - 10.5 45 29
11.5 - 11 45.5 29.5
12 - 11.5 46.5 30
REEBOK
US US Women UK EU Japan
7 - 6 39 24.8
7.5 - 6.5 40 25.1
8 - 7 40.5 25.6
8.5 - 7.5 41 26.1
9 - 8 42 26.5
9.5 - 8.5 42.5 27.1
10 - 9 43 27.6
10 - 9.5 43 28.1
11 - 10 44.5 28.7
11.5 - 10.5 45 29.2
12 - 11 45.5 29.7
12.5 - 11.5 46 30.2
13 - 12 47 30.7
VANS
US US Women UK EU Japan
6 5 38 24
7 6 39 25
8 7 40.5 26
9 8 42 27
10 9 43 28
11 10 44.5 29
12 11 46 30
13 12 47 31

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