Laying the foundations for good style. Less is more for John Elliott.

The building blocks to functional style and modern fits. John Elliott defines basic and makes getting dressed easy.

How do you get dressed in the morning?

The daily ritual of standing before your closet is often a gruelling task. As many know, the stress of selecting a new outfit from the masses of clothing items in front of you can often cause you to overlook the joy of simplicity and quality in the most minimal of garments.

John Elliott provides the solution to easy dressing and lays the foundations for good style and unquestionable taste. Beginning with attempting to solve problems the designer had with his wardrobe, John Elliott’s collections house the building blocks for outfits and take pride in producing modern, functional fits with blissful cuts and materials.

The John Elliott brand persona goes beyond simplicity. Instead, it represents the LA lifestyle equilibrium - modern luxury balanced with an appreciation for simple things like health and comfort. Think the Danish concept of hygge that celebrates relaxation, indulgence and gratitude.

In fact, according to a GQ interview with the designer, the label experienced a rise in business throughout the pandemic as menswear consumers opted for the brand’s sweatpants as they equally fulfilled their desire for comfort with the same level of quality seen in a pair of trousers or designer jeans.

John Elliott’s back catalogue of collaborations with brands such as Nike, Suicoke and Nubian personifies John Elliott’s status as a modern luxury brand and their unmatched commitment core brand values - athletic cozy luxurious and the embodiment of LA culture.

To confirm the brand’s foothold on the LA menswear scene, 2019 saw John Elliott collaborate with Nike on the Lebron Icon - a take on the Lebron 8. Lebron himself has also been seen kitted-out in the brand during numerous tunnel fits.

John Elliott makes it worth investing in quality staples. Standouts from pre-SS21 include the Beach hoodie and Sochi Sweatpant made from luxurious, custom knit French Terry made at the brand’s LA factory. The Hemi Oversized Checkered Shirt is a call to LA streetwear staples made with premium materials sourced worldwide. From sourcing zippers in Switzerland to travelling to Japan to develop fabrics, John Elliott prides themselves in delivering the highest quality basics. Re-defining the true meaning of basic.

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