Talking future, trippy summers, youth & technology with Jaden Smith for MSFTSrep.

What's in store next for the world? What does the future look like for people on this planet? Who will be there for the youth?

Grappling with existential questions like these feel all the more familiar yet critical as ever as we navigate the happenings of life leading into 2022 and try to understand what is going on and what really is the metaverse?(!)

Jaden Smith's most recent project, MSFTSrep has taken these questions to a new place, using his platform to explore the metaphysical world and understand what lies ahead of us as humans.

To uncover some answers and delve into the inner workings of the MSFTSrep universe, we chat to musician, actor and co-founder of MSFTSrep Jaden Smith. Together we speak about the launch of MSFTSrep, growing up with a brand behind him and trippy Australian Summers.


Firstly, congratulations on the launch of the 'Untitled' collection at Selfridges, UK. How was that experience for you? Seeing the launch come to life?

It was so much fun. It was literally a dream come true. I love interacting with the MSFTSrep community; it's the best thing ever. I love the fact that we have a community of like-minded individuals that all want to come together, have a good time and really create a world for the next generation that's, you know, just brighter.

The MSFTS collective started nearly ten years ago now. Growing up with a brand and a community collective behind you, how has MSFTSrep evolved for you as a brand but also as an attitude and way to look at life?

I think it just evolved so much, because we've all you know have gotten older. The older that we get and the more we mature, we start to think about things that are not just in our current surroundings. The older I got, the more philanthropic work I started to dive into. And the more that I started to care about everyone on the planet, and I feel like, that's what's happening with MSFTS as well to where we're expanding our consciousness. And we're expanding our vision to like, everywhere that we can, and we just want to help as many people as we possibly can.

The launch of this season is heavily based around anti-gravity theory & chaos dynamics. Was this research and theory something you wanted to base the collection on, or a discovery you made along the way?

This is something that we're very, very interested in. And we just believe that in the near future, there will be more anti-gravity technology. And we just wanted to represent that because we're not a heritage brand, we're a future brand. As a futures brand, we believe in an evolving consciousness and in changing the world for the better moving forward in the future. So this is exactly what we wanted to do. And you know, we also put hidden messages of an undertone of a theme through all of our collections.



What does chaos look like in your eyes? Can it be good & bad?

Yeah, I think that chaos can be good and bad, because you can have chaotic creation, you know what I mean? Where you're just chaotically running and creating and creating and creating it, it might not be focused, but it's beautiful. And then you can have negative chaos, where you're, you know, actually might not even be negative, but you can have chaos, where there's destruction, whether that be a natural destruction, or whether that be the destruction of the rainforest, or whether that be all different types of chaotic events that destroy things, you know what I mean? And we just wanted to look at that, because we feel like there's so much chaos in the world right now. And, you know, we wanted to try to illustrate that on clothing in a punk. In a very California skate punk fashion

How do you carry the ethos of chaos around with you in your day to day life? With your friends, family, work and people around you?

Chaos is not something that I try to carry around with me in day-to-day life, I'm actually trying to study chaos so that I can avoid chaos. And looking at the dynamics of chaos is really interesting, because I didn't even know that these types of things can be even mathematically mapped out. And that's the thing about MSFTS. And that's the thing about Mystery School. It's all about learning.

The MSFTSrep team speaks to youth and often bring up the experience of finding passion & drive throughout times of setbacks - this seems to be a central theme among the work you have done with the brand. How do you balance finding passion & drive in a world where youth are constantly experiencing never before seen challenges?

Yeah, that's why that is our passion and that is our drive. It's that youth is experiencing never before seen challenges and that's what we're here to do. We're here to support the youth to be here for those people who feel like they're alone and that nobody else is weird, and that nobody else wants to wear a skirt or that nobody else you know, wants to study all of these, you know, Nikola Tesla, nobody else wants to, you know, create free energy or study. These things that people don't normally study and people don't accept, you know, this, this community is for those kids who truly feel left out and like they don't belong.

In a few words, can you describe what is coming next for MSFTSrep?

A very big surprise

Finally, will we see you down under soon? Perhaps for the next season ;)

I would love to come back to Australia. I have so many fans in Australia. There's so many MSFTS in Australia. Man. Last time I was there, I was on the Gold Coast. We had such a good time. Man. I took mushrooms in Australia. It was so much fun. Trippy summer vibes very strong in Australia. And yeah, I would love to come back. Shout out to the babe rainbow. I love them all so much. I've never met them, but I feel like we're all best friends.

Special thanks to Jaden Smith and the MSFTSrep team & community.

Questions by Ana-Elisa Wingrave. 

Images courtesy @c.syresmith via Instagram & Above the Clouds Store.

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